Industry
Ecommerce
Location
EMEA
Publisher
Facebook

Using StitcherAds Digital Catalog campaigns, AO.com increased its conversion rate by 42% with an 18% longer view time.

18%
longer average view time
42%
higher CVR
+2%
2% increase in AOV
Here at AO we are always looking forward to the next great shopping experience for our customers, so partnering up with StitcherAds on a Digital Catalog ad made complete sense. We were able to move quickly with the creative and StitcherAds worked on the technical set up bringing together the campaign to life very quickly. The ad performance exceeded our expectations with all metrics and KPI’s being smashed, and we now look to included digital catalog ads in all of our paid social activity.
Simon Tournier
Senior Digital Media Manager, AO.com

The Background and Challenge

Facebook’s Instant Experiences (IX) allow advertisers to combine videos and photos, carousels, featuring a variety of overlays, and more, all within a single ad that is optimized for mobile. Facebook provides pre-made templates for these ads, but StitcherAds offers Enhanced Digital Catalogs that are optimized to further boost engagement and sales from IX ads. For their Black Friday campaign, electronics retailer AO.com wanted to test standard Facebook IX ads against StitcherAds enhanced IX ads and to see which version would perform better. 

Solution

The StitcherAds Success team worked with AO.com throughout the full implementation of Enhanced Digital Catalogs—including feed creation, creative development, and IX execution on Facebook. During their Black Friday promotion, AO.com ran these enhanced ads simultaneously with standard Facebook IX ads (in separate ad sets) to compare performance between the two.

Results

The StitcherAds IX campaign outperformed the standard Facebook IX ads across view time, conversion rates (CVR), and average order value (AOV). In fact, StitcherAds’ Enhanced Digital Catalogs received 18% longer average view time and 42% higher CVR. They also saw +2% increase in AOV compared to the standard IX ads on Facebook. 

18%
longer average view time
42%
higher CVR
+2%
2% increase in AOV

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