Industry
Dog Grooming Supplies
Region
EMEA
Platform
Facebook

Christie’s Direct achieved a 66% higher Conversion Rate with Creative Overlays.

66%
increase in conversion rate
4.87%
Purchase Rate without Overlays
8.10%
Purchase Rate with Overlays
We were impressed not only with how intuitive the platform was, but the level of insight it gave us far beyond the capabilities of the ever-changing native Facebook offering. In only a short time we saw staggering improvement in targeting, with the increase in clicks per impression absolutely soaring. StitcherAds has changed our approach to paid social in what felt like a heartbeat.
Matthew McCallum
Marketing Manager, Christie's Direct

Challenge

Christie's Direct is one of the leading Dog Grooming Suppliers in the world. Christie’s Direct is known for having one of the widest ranges of grooming product inventory in the industry and is constantly developing and evaluating new products. While they have significant web traffic, the team sought a creative solution to improve their conversion rate and drive performance.

Solution

By leveraging StitcherAds technology, Christie’s Direct built a creative strategy to include dynamic elements designed to improve user engagement and drive performance. Within the StitcherAds’ Creative Suite, the team used unique Overlay technology that added context to the ads through product-specific call-outs and branded elements such as:

  • Dynamic Sale-No sale price
  • Payment methods based on price
  • Starring information
  • Loyalty points

Results

The campaign delivered incredible performance, with Creative Overlays delivering consistent conversion rates. After running an A/B test to fairly compare the ads using overlay vs no overlay, the report found a 66% higher Conversion Rate with ads that used Creative Overlays.

66%
increase in conversion rate
4.87%
Purchase Rate without Overlays
8.10%
Purchase Rate with Overlays