Social ads of yesterday were confined to bland product images on a white background. Thankfully, technology innovation has opened up a new world of possibilities for brands. By coupling new data points with design flexibility, marketers can create highly targeted, on-brand social advertising. This technology is called Enhanced DPA and allows advertisers to target customers with personalized ads highlighting promotions, reviews, badges, and more.
This eGuide breaks down Enhanced DPA–outlining benefits, tactics, and how to get started.