The Company Store achieved a 350% performance lift through personalized creative and a full-funnel activation on Facebook, Instagram, and Pinterest.
The Background and Challenge
During 2020 Black Friday and Cyber Monday season, The Company Store faced increasing competition to capture consumer attention online due to the pandemic’s impact on brick-and-mortar retail traffic. The Company Store had an imperative to increase advertising spend, but with improved efficiency and hit KPI goals. The Company Store needed to leverage its eCommerce knowledge and sophistication to deliver effective social media advertising.
The Solution: A Full-Funnel Test and Learn Strategy
The Company Store utilized StitcherAds’ Omnichannel Growth Marketing Platform to deliver a full-funnel strategy on Facebook, Instagram, and Pinterest throughout the holiday season.
The execution included dynamic overlays, a robust digital circular experience, automated creative scheduling, and advanced audience targeting.
The StitcherAds platform provided granular insights and the ability to conduct ongoing multi-variate testing and daily performance optimization based on actual sales data.
The campaign resulted in a 350% lift in sales and a 573% lift in new customer acquisition compared to the same timeframe in 2019. The full-funnel strategy delivered a 450% lift in revenue and 80% reduction in cost per customer acquisition.