Reiss, a global fashion retailer, used StitcherAds to create Facebook and Instagram campaigns that drove in-store results. By deploying personalized omnichannel creative, the brand experienced a 76% increase in store revenue.
Challenge
The marketing team at fashion retailer Reiss knew their Facebook ads were impacting in-store sales. They had enabled Facebook in-store attribution by tapping eReceipt partner OneMarket to prepare their in-store data and StitcherAds to upload this data. But, they weren’t leveraging the in-store customer, product or store data in any way.
While the team was measuring and attributing digital spend to in-store sales, they were leaving money on the table by not optimizing on those insights.
Goal
Build personalized, omnichannel campaigns to increase in-store revenue and boost omnichannel ROAS.
Solution
Previously using Facebook’s Ads Manager, OneMarket recommended that the team use StitcherAds to transform insights gained from eReceipt data into omnichannel campaigns. The StitcherAds team stepped in and helped Reiss completely reconfigure their Facebook and Instagram campaigns. To enable these campaigns for all-channel results, StitcherAds completely rebuilt the brand’s retargeting, prospecting, and creative strategies.
Using Reiss’s offline data, StitcherAds built lookalike audiences of in-store and online customers. With applied radius targeting, the brand began running carousel ads that featured map cards – calling out specific store locations, store hours, and employing a “Get Directions” call-to-action button. The remaining cards featuring unique-to-user products included “Shop Now” calls to action. This made it clear to consumers that they had options. They could either buy Reiss products immediately online or visit a nearby store to try on products or make a purchase.
The Reiss team acted on the idea that a sale is valuable regardless of where it takes place—online or in-store.
Results
Using the StitcherAds platform, the brand created customized metrics to gauge KPIs such as omnichannel sales and omnichannel return on ad spend. Upon deploying omnichannel creative, the Reiss team saw stellar results – Facebook-influenced sales jumped 76% in store.
In addition to the jump in revenue, the Reiss team unearthed valuable insights to inform future campaign decisions. For example, Instagram outperformed Facebook for driving sales and carousel ads showing products first performed better than carousel ads showing a branded static card. These findings will allow the brand to strategically choose placements and tailor their creative in the future.
