L’Occitane worked with StitcherAds to run a Brand lift study, revealing a 12.4% lift in unaided ad recall, 3.9% lift in attribution rating, and 3.7% lift in brand preference.
The Background and Challenge
When gifted a surplus of advertising budget, L’Occitane had the opportunity to allocate ad spend on a brand lift study. The team worked closely with their StitcherAds counterparts to strategize the best approach to running their brand perception lift study. The study ran over 1 month.
The Solution
The team decided to study how their unique ads featuring varying backgrounds and overlays effects ad recall, attribution rating, and brand preference. L’Occitane ads are distinctive in that they don’t feature a standard white background. Rather, the team removes the background and places the products in front of beautiful scenery such as fields. Additionally, the team incorporates overlays such as “Buy Now Pay Later” and “gift with your purchase” into the ads. By running a brand lift study, the team was able to see how L’Occitane customers were responding to their ads in comparison to their competitors.
Results
L’Occitane’s unique overlays and backgrounds helped the brand’s ads stand out from a crowded feed, leading to a memorable experience. Our test revealed a 12.4% lift in unaided ad recall, 3.9% lift in attribution rating, and 3.7% lift in brand preference.
