Crocs sees cross-channel success scaling Digital Catalogs and creative overlays across Facebook, Instagram, TikTok, and Snapchat.
Crocs, an international footwear retailer, was looking for a social advertising partner to help improve paid social performance through creative personalization. The team wanted to build ads at scale, using multiple complex feeds and sophisticated dynamic templates across Facebook, Instagram, Snapchat, and TikTok. The goal was to understand how Enhanced Digital Catalogs perform across the different social media platforms, and ensure all ad units, including dynamic templates, were applied seamlessly.
FULL CREATIVE STRATEGY AND OVERLAYS
Leveraging Enhanced Digital Catalogs allowed Crocs to combine videos, photos, and carousels featuring a variety of overlays and custom product categories, all within a single ad optimized for mobile.
With support from the Kargo Commerce creative team, they used the Creative Suite to place on-brand creative overlays with consistent branding across all channels. Using the StitcherAds Data Suite, Crocs was able to personalize and optimize their ads and ultimately drive performance with ease.
By unlocking Digital Catalogs across Snapchat, TikTok, Facebook and Instagram, the Crocs team saw huge success. Scaling their catalog across channels, the ads seamlessly incorporated multiple dynamic elements while staying on brand and delivering a highly-personalized experience. The campaign drove:
- 67% Increase in Facebook view time
- 80% Lower CPM on Snapchat
- 67% Increase in CTR on TikTok