Lulu Hypermarket is a leading omnichannel retailer offering premium deals on groceries, fresh food, mobile phones, electronics, fashion, and more. Serving more than 1.6 million shoppers daily, LuLu is the fastest-growing retail chain across ten countries, including the GCC, India, Egypt, Indonesia, and Malaysia.

Maintaining promotional campaigns is a lot of work. From selecting the promoted product, to the sales dates, price, inventory management, and geotargeting, there are so many moving pieces to consider behind the scenes before you even get to the creative build-out, deployment, learnings, and optimizations. With its wide array of inventory, LuLu Hypermarket was in search of a partner that could help optimize its catalog sales campaigns running across Meta. How could it activate personalized and engaging creatives that reduced CPA and drove ROAS without the heavy lift?

With a platform built on technology and expertise unmatched in the industry, Kargo Commerce’s dynamic creative tech and templates enabled LuLu to automate its creative personalization across Facebook and Instagram. In a matter of seconds, LuLu could append on-brand creative overlays across Kargo Commerce’s robust creative suite to include sale price, promotional messaging, and delivery information.

Kargo Commerce’s proprietary data and analytics provided real-time learnings and insights into campaign performance, enabling LuLu to make informed creative and targeting optimizations simultaneously to drive first-rate results.

Kargo Commerce’s dynamic ads maximized LuLu’s performance, achieving benchmark-busting campaign metrics.

To learn more about the Kargo Commerce creative suite and why A/B testing should be an integral part of your performance marketing engine, read more on our blog. Or email us at marketing-sa@kargo.com